From the Spring 2012 issue of From the Depths:
There is a star on the calendar today. It marks the six month anniversary of Haunted Waters Press and the second issue of From the Depths. When we embarked on this new chapter in our lives, we knew it would be a struggle. We knew there would be money going out and little or none coming in. There would be friends and family who would support us, and sadly, those who secretly hoped we would fail. There would be writers eager to jump on board, and others who would snub us for being too new. But we accepted the challenges and pushed forward. A penciled list of goals and a loose timeline served as a business plan. We designed a logo and claimed our little virtual spot on the web. We embarked on a marketing campaign to get our name out there, and soon we were accepting submissions for the first issue of our literary journal, From the Depths.
So why the star? Rejection. Yes, as we discovered, even publishers and editors get rejected. As part of our marketing campaign, we applied to several listing sites providing resources for writers. We were rejected. We were told that the vast majority of small, independent publishing companies won’t survive beyond the six month mark. “Write us when you publish your second issue.” It felt like a slap in the face. We couldn’t help but be reminded of the first rejection letters we received as writers. They expected us to fail, to give up, to walk away. We placed a star on our calendar and moved forward.
Well, here we are, six months and two issues later, defying the odds and not even close to closing our doors. In fact, things are moving along at an accelerated pace. We are moving beyond our little virtual spot on the web and into a designated space with walls, furniture and our name in little gold letters on the door. We’ve purchased a printing press and a large assortment of type, ink and other printing sundries. Still, there is more money going out than coming in, and there are those who still expect us to fail. But, there are others more important. Those who support us and have faith in our endeavors. They are our friends, our family, our writers, and our readers. Thank you. We couldn’t have done it without you.
This issue of From the Depths is about change. What better symbol of change than the butterfly? Much like the journey of the caterpillar, Haunted Waters Press is in a constant state of change. We set out on our journey inching our way along the branches of the indie publishing world. As we checked off items on our penciled list of goals, we entered the cocoon. And now, as we progress along our timeline, we are beginning to emerge. We don’t know what color our wings will be, but we know are getting ready to fly to unexpected places. Thank you for taking this journey with us. Enjoy.
Susan Warren Utley
Savannah Renée Warren
Editors, Haunted Waters Press